3.2×
higher conversion than static forms
Interactive content creates a value exchange. People give you their email because they actually want the result.
Now available
Turn industry data into interactive benchmarks your audience actually wants to take
We interview real people with AI to collect original data. Then we turn it into a quick, embeddable quiz that lets your audience see how they stack up — and gives you high-intent leads with rich zero-party data.
How it works
From real conversations to real leads.
- Step 01
We interview real people
Our AI conducts in-depth conversational interviews with professionals in your target market — not surveys, real conversations. We collect quantitative and qualitative data that becomes the foundation of your benchmark.
- Step 02
We build the benchmark
From the data, we create a scored benchmark with real distributions, percentile rankings, and actionable recommendations — all tied back to your product. The quiz writes itself from real data.
- Step 03
Your audience benchmarks themselves
Embed the quiz on your website or share a link. Visitors answer a few quick questions, share their email, and instantly see how they compare. You get a qualified lead with detailed intent data.
Why it works
Benchmarks beat whitepapers.
89%
average completion rate
Short, conversational, and genuinely useful. People finish because they want to know how they compare.
100%
zero-party data
Every answer is data your prospect willingly shared. You know exactly what they care about before you ever reach out.
< 2 min
from click to qualified lead
No gated PDFs, no 30-field forms. They take the quiz, you get a lead with context. Everyone wins.
What you get
A fully managed benchmark — from data to leads.
You don't need to design surveys, crunch data, or build anything. We handle the entire pipeline.
- AI-moderated interviews with your target audience
- Original benchmark data nobody else has
- Embeddable quiz widget that works on any website
- Branded landing page with your colors and CTA
- Email capture with instant personalized results
- Recommendations that position your product as the answer
- Full submission data with every answer per lead
- Setup in days, not months
FAQ
Common questions
What is an interactive benchmark?
It's a short, embeddable quiz that lets your website visitors answer a few questions and instantly see how they compare to their industry peers. It's powered by real data collected through AI-moderated interviews — so the results are meaningful, not made up. Visitors get a personalized report with percentile rankings and recommendations, while you capture a qualified lead with rich zero-party data.
How does Gather create benchmark data?
We use AI-moderated conversational interviews — not surveys — to collect original quantitative and qualitative data from professionals in your target market. This real data becomes the foundation for scoring, percentile distributions, and recommendations. Because it comes from real conversations, it's deeper and more nuanced than traditional survey data.
How do interactive benchmarks generate leads?
When a visitor completes the benchmark quiz, they share their email before seeing personalized results. Because they genuinely want to see how they compare, conversion rates are 3.2x higher than traditional forms. You get their email plus every answer — rich zero-party data telling you exactly what they care about before you reach out.
Can I embed the benchmark on my website?
Yes. Every benchmark comes with a simple embed code — a single script tag you can drop into any website: Squarespace, WordPress, Webflow, custom HTML, or any CMS. It loads as a lightweight iframe that auto-resizes. You can also share a direct link to a hosted landing page.
How long does it take to set up?
Gather handles the entire pipeline: AI interviews with your target audience, data analysis, benchmark creation, quiz design, and landing page. A typical benchmark can be set up in days, not months. Once created, it's instantly embeddable and ready to capture leads.
Ready to turn your audience into leads?
Book a quick call and we'll show you how a benchmark built on real data can transform your pipeline.